Look: Sofia Zamolo by Las Rosas
Look: Sofia Zamolo by Las Rosas
Everything you need to know about one of the biggest event in the Fashion Industry:
1- What is Fashion Week and Who goes to the shows
Fashion week is where the main collections of the top designers are shown during one week and they are always correlate with the season to come.The circuit starts in New York, then comes London, Milan and finally in Paris fashion week.
Fashion shows are not open to the public, just press, buyers, fashion bloggers, industry influencers, friends or clients of designers, and Celebrities are invited by PR Agencies or the brands.
2-What is a show like?
Depending on how many looks are shown and the extend of the perfomance (sometimes designers open their shows with a band, video or an artist), is the lenght of a show, but not longer than 20 minutes.
Most of the runway collection are different from what you see in stores, because designers want to cause the biggest impact they can.
Editors are looking for new trends, are thinking about how best to bring them to life for their readers. They might looking for those models for editorials and even brand campaigns.
Even people outside the fashion world are vaguely aware of the importance placed on the front row. The front row is reserved for the most important fashion editors (from Anna Wintour, Cathy Horyn, to Suzy Menkes) the celebrities (Blake Lively, Emma Watson, Thalia, etc), and Fashion Bloggers.
3-How to wear to a Fashion Show
Fashion Week is a great time to show off your street style and really capture the attention of the media.
The event is like a huge party, the networking opportunities are endless, dressing up for the fashion week can mean that you are dressing up for work, or promoting your personal brand.
You do not need to look like a million dollars yourself, chances are that you will barely even be caught on camera so just go with the flow and try to be a bit more like you, with your own style.It’s important to remember that commercial traffic is not necessarily equal to creative quality; and sometimes the less popular commercial collections are the most interesting.
New York City Fashion piece shot all around the City produced by Sofia Alurralde for #ONTHEGO.
Directed by Julieta Maccarino, Camera supervisor Juana Hodari, Camera Operator Boris Krichevsky.
Featured FTV channel
Special thanks: Fernet Branca, Jerome Lamaar, Sieben, Claudia Arce, Bimba Vintage, Tommy Hilfiger.
See more in Revista Ohlalá
Nothing is more alluring than the rich indulgences of Gold.
If you own something from Michael Kors (watch, handbags, heels) you probably have noticed gold accents. The reason? Michael Kors loves gold, and the ultimate symbol of luxury and glamour is The Gold Collection – three individual fragrances destined to shine in fabulous:White Luminous Gold, 24K Brilliant Gold and Rose Radiant Gold.“The Gold Collection is all about the woman—where she’s going and how she’s feeling,” said Kors.
Radiant Rose Gold: Feeling Romantic. Scent: Enticing notes of sparkling fruits, rich florals, and soft musks.
24K Brilliant Gold: Feeling: All-out glamorous. Scent: Shimmering scents of orange mandarin, florals, and a whiff of woodiness.
White Luminous Gold: Feeling: Powerful. Scent: Sensuous, with a mix of pear, jasmine, and amber.
Michael Kors Gold Collection fragrance has arrived in Argentina and the concept is that every women can choose their fragrance based on the mood for the day. So, today I pick 24K Brilliant Gold :”Yellow gold is unabashedly glamorous; you want to be noticed. You want to have fun”.Which fits your personality?
PH by Pierre Olivares
Many thanks to Dazzler Hotel Recoleta Dazzler
La Petite Robe Noire “Ma Robe Sous le Vent” (“my dress in the wind”) recently launched as the new Eau de Parfum Intense edition of the fragrance.
Created by the perfumer Thierry Wasser, this fragrance comes in a deep blue bottle with the drawing of a little black dress in Marilyn Monroe style. The scent is described as a mix of cotton candy, blackcurrant, raspberry, bergamot, rose, jasmine, orange blossom, white musk, vanilla, sandalwood and patchouli.Inspired by the elegance and femininity of the little black dress, the perfume exudes Parisian chic and gracefulnessWith the sexiest of the little black dresses, we were invited to join her world, her travels and lifestyle.always with glamorous.