Since I arrived to Stockholm, I’ve been very interested in the swedish brands and in how is the style of the scandinavian women. I figured out (talking with girls and seeing on the street) that they prefer the “safe style”, but what does it mean? The safe style consist in wearing just black, white, grey and maybe blue, always simple and clean.
Few days ago I attended many shows in the Fashion Week and I didn’t see this kind of “Uniformity” between the designers. They have been presenting sublime and very creative collections. Belong we can find some of my favorites.
Isabell Yalda Hellysaz
House of Dagmar
The Swedish School of Textiles
With all of this creativity and amazing designers, I really don’t understand why swedes are so classic and safe in Fashion, they shouldn’t be afraid to explore new colors and textures, because no matter the age that they have, they wear the same trend.