For the first time, the French fragrance Cacharel made a digital casting to find the new face for the next campaign of “Amor Amor”.
The idea was to promote the brand through the social media and the fans of the fragrance, and it was a success!!
In the beautiful hotel “La Mansion, Four Seasons”, Myrna Polotnianka (PR) and Verónica Muriel (Mediática PR) organized an amazing event with bloggers, journalist and some contestants of the campaign.
There were four watchwords to follow that made that the event were even more attractive:
1-Customize your fragance
2-Drink the potion of love
3-Take your photo with the Hashtag #Constellationoflove
4-Nail art with the specialist Mel Soldo
About the fragrance: “Amor Amor” is a delicious sparkling fruity floral that’s both fresh and sexy!
With it’s original mix of mandarin, melati jasmine, sandalwood and musk, you’re bound to stand out from the crowd!