Everything you need to know about one of the biggest event in the Fashion Industry:
1- What is Fashion Week and Who goes to the shows
Fashion week is where the main collections of the top designers are shown during one week and they are always correlate with the season to come.The circuit starts in New York, then comes London, Milan and finally in Paris fashion week.
Fashion shows are not open to the public, just press, buyers, fashion bloggers, industry influencers, friends or clients of designers, and Celebrities are invited by PR Agencies or the brands.
2-What is a show like?
Depending on how many looks are shown and the extend of the perfomance (sometimes designers open their shows with a band, video or an artist), is the lenght of a show, but not longer than 20 minutes.
Most of the runway collection are different from what you see in stores, because designers want to cause the biggest impact they can.
Editors are looking for new trends, are thinking about how best to bring them to life for their readers. They might looking for those models for editorials and even brand campaigns.
Even people outside the fashion world are vaguely aware of the importance placed on the front row. The front row is reserved for the most important fashion editors (from Anna Wintour, Cathy Horyn, to Suzy Menkes) the celebrities (Blake Lively, Emma Watson, Thalia, etc), and Fashion Bloggers.
3-How to wear to a Fashion Show
Fashion Week is a great time to show off your street style and really capture the attention of the media.
The event is like a huge party, the networking opportunities are endless, dressing up for the fashion week can mean that you are dressing up for work, or promoting your personal brand.
You do not need to look like a million dollars yourself, chances are that you will barely even be caught on camera so just go with the flow and try to be a bit more like you, with your own style.It’s important to remember that commercial traffic is not necessarily equal to creative quality; and sometimes the less popular commercial collections are the most interesting.