Keep it simple: Coolhunting in London

Just cast your eye up and down any street in London and you will see black, grey, white and black again, yes even in summer! Maybe because for some women, the concept of dressing classy without spending much money seems impossible. Or perhaps the reason to wear “normcore” style is to have a safe wardrobe, without thinking about matching colors or prints. Anyway, remember simple is best.

Below you will find the Street style in London by Jennifer Micó:

london 9

Total black

london 8

Midi Skirt is classy

london 7

Lace details

london 3


london 5

Pop of color


No muss, no fuss!

london 4

Neutrals on point

St Petersburg Coolhunting

Jenny Micó, our friend and collaborator blogger (from made this incredible cool hunting in St Petersburg.

In general, when we think about the russian style  I’m pretty sure that you, as me, are thinking in Moscu as the fashion city, but let me tell you that the citizens of this awesome place know how to look great.

Their reputation for being easygoing and adventurous is often expressed in clothing. Below you can check it!!!

20140908_143359 20140908_140252 20140908_142129 20140908_141954 9 11 IMG_3086


What do you think? Welcome and thank Jenny for share all this looks with us!!


Jennifer Micó is from Argentina and now is living in St Petersburg. Her blog is and since now she will collaborate in “La Fête de Sophie”.