Keep it simple: Coolhunting in London

Just cast your eye up and down any street in London and you will see black, grey, white and black again, yes even in summer! Maybe because for some women, the concept of dressing classy without spending much money seems impossible. Or perhaps the reason to wear “normcore” style is to have a safe wardrobe,…

St Petersburg Coolhunting

Jenny Micó, our friend and collaborator blogger (from elmonoambientedepalermo.com) made this incredible cool hunting in St Petersburg. In general, when we think about the russian style  I’m pretty sure that you, as me, are thinking in Moscu as the fashion city, but let me tell you that the citizens of this awesome place know how to…