#Constellation of Love by Cacharel

For the first time, the French fragrance Cacharel made a digital casting to find the new face for the next campaign of “Amor Amor”.


The idea was to promote the brand through the social media and the fans of the fragrance, and it was a success!!


In the beautiful hotel “La Mansion, Four Seasons”, Myrna Polotnianka (PR) and Verónica Muriel (Mediática PR) organized  an amazing event with bloggers, journalist and some contestants of the campaign.

There were four watchwords to follow that made that the event were even more attractive:

1-Customize your fragance


2-Drink the potion of love


3-Take your photo with the Hashtag #Constellationoflove



4-Nail art with the specialist Mel Soldo

About the fragrance: “Amor Amor” is a delicious sparkling fruity floral that’s both fresh and sexy!

With it’s original mix of mandarin, melati jasmine, sandalwood and musk, you’re bound to stand out from the crowd!

“Street Party” in Buenos Aires

The past week, Florencio Bistro, one of the most cozy restaurante in Buenos Aires- that belongs to Maria Laura Daloisio,  celebrated 11 years. For this special day, the agency Poppig Communication Lab organized an unforgettable night in the middle of the street.

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The idea was generate an unique climate for over 200 people, creating  a different experience with the neighbors, friends and specials guests including Narda Lepes, German Luna, Juan Manuel Herrera and the exclusive music of Matias Fedele.

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With a varied audience, that was from dogfriendly, bike friendly and locals,  some activities took place like nail art, specials drink designed in the moment and of course the big Truck offering delicious food.

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This environment could be perfectly compared with a parisian night or with any place in the World.

Happy Birthday Florencio, we can’t wait to go to another Street Party like this!!