Fashion Week Guide

Everything you need to know about one of the biggest event in the Fashion Industry:

1- What is Fashion Week and Who goes to the shows

Fashion week is where the main collections of the top designers are shown during one week and they are always correlate with the season to come.The circuit starts in New York, then comes London, Milan and finally in Paris fashion week.

Fashion shows are not open to the public, just press, buyers, fashion bloggers, industry influencers, friends or clients of designers, and Celebrities are invited by PR Agencies or the brands.

2-What is a show like?

Depending on how many looks are shown and the extend of the perfomance (sometimes designers open their shows with a band, video or an artist), is the lenght of a show, but not longer than 20 minutes.

Most of the runway collection are different from what you see in stores, because designers want to cause the biggest impact they can.

Editors are looking for new trends, are thinking about how best to bring them to life for their readers.  They might looking for those models for editorials and even brand campaigns.

Even people outside the fashion world are vaguely aware of the importance placed on the front row. The front row is reserved for the most important fashion editors (from Anna Wintour, Cathy Horyn, to Suzy Menkes)  the celebrities (Blake Lively, Emma Watson, Thalia, etc), and Fashion Bloggers.

3-How to wear to a Fashion Show

Fashion Week is a great time to show off your street style and really capture the attention of the media. vogue-japan

The event is like a huge party, the networking opportunities are endless, dressing up for the fashion week can mean that you are dressing up for work, or promoting your personal brand.

You do not need to look like a million dollars yourself, chances are that you will barely even be caught on camera so just go with the flow and try to be a bit more like you, with your own style.sofi-looksm_79It’s important to remember that commercial traffic is not necessarily equal to creative quality; and sometimes the less popular commercial collections are the most interesting.

Prix Baron B party- 5th Edition

Celebrities, businessmen and personalities from Argentina were invited to enjoy the most glamorous and unforgettable event in Buenos Aires: The Prix Baron B party.Adán Jones

Adán JonesAdán Jones

The party was hosted at Palermo Hippodrome for more than 800 VIP guests that enjoyed the best horse racing inspired by the great Royal Ascot in Berkshire. “Baron B is sophistication, represent the European luxury, and in every edition we try to give a special twist to surprise our guests. This year women have to wear fascinators and men black tie”, said Ramiro Otaño, CEO of Moët Hennessy Argentina.La fete Quinta Edici¢n del Prix de Baron B (42)Carolina Ardohain en el Prix de Baron B (2)

New Dress Code for women: Fascinators

My fascinator by Sergio Calegoya

With my Swedish friend Andrea Oliviera and my journalist friend Silvina Ajmat having fun!

Andrea Olviera, Dafne Cejas, Marcelo Giacobbe, Sofia Alurralde


With this Sweetheart Lucia Ugarte

12196217_10207687372241088_8079318627050364049_nAs the long-standing Prix Baron B tradition goes, what you wear is just as important as which horse you bet on 😉

Thanks Moët Hennessy Argentina and Feedback PR Agency for the invitation!

Tuscany: Siena and Florence

DSC_0362Tuscany is one of the most beautiful region in Italy where you will find unlimited freedom to explore and enjoy every ruin, castle, and even sports over the mountains!

Since there are so many things to do and see when visiting a place for the first time, that even an extended stay would not be enough to do everything. For that reason is that you can’t miss two of the irresistible places to go: Florence and Siena.

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The two most famous stops on the circuit are Florence, to see Michelangelo’s statues, the famous cathedral and the Ponte Vecchio bridge. And Siena whose historic town center, a UNESCO World Heritage Site.

Siena is famous for the annual Palio di Siena horse race held for centuries right on the central shell-shaped Piazza del Ciampo. This horse race is one of the biggest shows on the events calendar throughout the region each year.


“Nobody in the Palio of Siena, at least in that of modern times, has managed to do what I did and even my opponents, if they are not biased, can not but recognize that I was the best of all and that is unlikely someone will be born able to overtake me. » Andrea Degortes 


We are talking about one of the greatest jockeys who fell in Piazza del Campo 58 times, running for almost all the districts, taking 14 wins, record of the twentieth century, which earned him the title of king of the square.

Strolling the city we found this legend just next to the famous Palio in Siena.


With the legend: Champion jockey of Il Palio di Siena Horse Race Andrea Degortes

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Tafi del Valle, Tucumán-Argentina

Tafí del Valle is beautiful city located in Tucumán, in the northwest of Argentina.



This lovely Village is full of folk tradition and is one of the most visited places for tourists from everywhere.


One of the main tourist attractions is the collection of  menhirs at the Parque de los Menhires close to El Mollar and also the peaceful lake that offers attractions in the form of fishing and water sports.



Tafí makes a fine spot to hang out for a few days, enjoying differents views of the mountains, visiting historical ranches, tasting the cheese produced since the 18th century and taking refuge from the summer heat.


Other activities available at Tafí include horse riding, tours in 4×4 vehicles, trekking, windsurfing, paragliding and visits to churches and estancias.



Don’t miss this gorgeous town! 🙂